"I need to bring someone on board but I don't know where to start." "I'll do the interviews myself — how hard can it be?" "In the end I decide based on how much I liked the person." "I don't have time to prepare anything, so I improvise on the spot."

If you're a business owner, a self-employed professional with a team, or the person in charge of an SME, chances are at least one of these sentences sounds familiar. Hiring staff is one of the most important decisions for any business and yet it is often approached with little organisation: a job ad is posted, résumés arrive, a few more or less improvised interviews are held and, in the end, the decision is made more on gut feeling than on a real comparison between candidates. The result is predictable: processes that drag on longer than necessary, interviews that aren't very useful and hires that don't always turn out as expected.

In this article we go through, step by step, how to set up a simple, well-organised staff selection process for SMEs: from defining the profile you need to comparing candidates with good judgement, without forgetting the most common mistakes and when it may be worth getting help to hire staff.

1. Before you start: define the profile you need

One of the most common mistakes when hiring employees is to start looking for candidates without having clearly written down what profile the company really needs. Before publishing anything it's worth answering a few questions: what tasks the person will carry out day to day, which knowledge or experience is truly essential and which is only desirable, what level of autonomy is expected, and how well they need to fit with the existing team.

Spending a little time on this at the start —even if it seems to cost time— saves you many unhelpful interviews and résumés that never matched what you were really looking for.

2. How to prepare a job ad

With the profile clear, the next step is to turn it into a job ad that attracts the right candidates and filters out, from the very beginning, those who don't fit. A good job ad usually includes:

  • A clear, realistic job title, without embellishments that create the wrong expectations.
  • A short description of the company and the team the person will join.
  • The main duties of the role, explained concretely.
  • The essential requirements, kept separate from those that are “a plus” but not disqualifying.
  • The basic conditions: working hours, arrangement (on-site, hybrid or remote), salary range if possible, and location.
  • How and where to apply, with a simple application process.

Publishing the ad on the channels that suit your sector and your area —job boards, professional networks, your own website or even word of mouth— also makes a big difference to the number and quality of applications you receive.

3. How to review and screen candidates

When résumés start to arrive, it's a good idea to have a clear criterion for a first screening before calling anyone in for an interview. Checking each application against the essential requirements you defined in the profile avoids wasting time on candidates who don't fit from the outset.

A brief phone call or written exchange before the in-person or video interview also helps confirm availability, salary expectations and any key requirement, and quickly rules out those who don't fit, without having to devote a full interview to every application received.

4. How to prepare the interviews

Defining the profile, reviewing applications, coordinating interviews, preparing them, conducting them and then comparing the candidates is work that, done properly, takes more hours than it seems at first sight. When this process is squeezed in among many other day-to-day tasks of the business, it's common for the preparation part to be the first thing cut, and that is precisely what makes the difference between a useful interview and a pleasant but not very revealing chat.

An improvised interview tends to focus on the candidate's likeability rather than on whether they really fit the role. Preparing a set of questions in advance, designed specifically for the profile you're looking for, helps you get comparable information from each candidate and stops you being swayed only by first impressions.

5. What to ask in an interview

Improvising questions on the spot usually leads to pleasant conversations that are of little use when it comes to deciding. Preparing the key questions for the role in advance helps you obtain genuinely comparable information across the candidates you interview. As a guide, well-planned job interviews should combine several types of questions:

  • About specific experience: what the person has done before in situations similar to those they will face in the role.
  • About technical knowledge specific to the role, when relevant.
  • About organisation and way of working, especially if the role requires autonomy.
  • About fit with the team and with the way the company works.
  • A final opportunity for the candidate to ask whatever they need: how they respond also says a lot about their real interest in the role.

6. How to compare candidates without wasting time

After several selection interviews it's common to end up with loose, hard-to-compare impressions, especially if the interviews took place on different days and without a common framework. Deciding in advance which aspects really matter for the role, and how much weight each carries, prevents the final decision from depending only on the last interview held or on who made the best impression at the time.

Using the same evaluation criteria for all candidates, noting them down right after each interview while the information is fresh, makes the final comparison much easier. A simple table with those criteria and a score per candidate is usually more than enough to make a decision with more confidence, without relying only on memory or on how you felt on the last day.

7. The most common mistakes SMEs make when hiring

Among the most common mistakes in staff selection processes at SMEs are: not being clear about the profile before starting to search, publishing vague job ads, holding interviews with no script or prepared questions, judging only by first impression or by how much you “liked” the person, not leaving enough time between the different stages of the process, and not telling candidates clearly where the selection stands.

It's only human to be left with the feeling of whether the candidate “made a good impression” or not. The problem is that this feeling, on its own, says little about whether the person will perform well in the role. Relying on objective criteria defined in advance helps balance that more intuitive, and unavoidable, part of any interview.

8. Run the selection process yourself or get help?

In many SMEs and small businesses, selecting staff is just one more task added to the day-to-day workload of the owner or of a team lead, with no dedicated time and no prior preparation. It works, until it doesn't: a wrong hire is expensive, in time, in money and in the atmosphere of the team.

It's not always necessary, or possible, to have an in-house HR department, especially in SMEs and small businesses. Doing it yourself has the advantage of knowing the team and the company culture first-hand, but also the risk that, when combined with the rest of the business, the preparation and candidate comparison part —the one that takes the most time and adds the most value— ends up being the first to be cut.

Having outside support to organise the process, prepare the interviews and structure the evaluation of candidates doesn't mean you stop making the final decision yourself: it means reaching that decision with more information, better organised, and with less time spent on the administrative tasks of the process itself.

9. When can it be worth outsourcing the process?

Outsourcing staff selection doesn't have to be an all-or-nothing decision. It can make sense, for example, if you need to hire on a one-off basis and won't repeat the process in the short term, if selection piles up on top of the rest of your business tasks and you can't find the time to give it the attention it deserves, or if you simply prefer to focus on your core activity and leave the most operational part of the process in someone else's hands.

In those cases, getting help to hire staff —whether for a specific stage, such as the initial screening or the interviews, or for the whole process from start to finish— can be a practical option, without having to take on the cost and complexity of setting up an in-house HR department.

10. Final tips to hire better and save time

To wrap up, a few ideas that summarise what we've covered so far:

  • Write the profile before publishing anything: it will save you unnecessary interviews.
  • Prepare the job ad and the interview questions in good time, not the night before.
  • Use the same criteria to assess every candidate, and note them down as soon as each interview ends.
  • Don't let too much time pass between stages: good candidates receive other offers too.
  • If the process overwhelms you, consider which parts you can outsource without losing control of the final decision.

How HELPRO can help you

At HELPRO we help companies and SMEs organise their staff selection processes in Tarragona, from defining the profile to preparing and conducting interviews and evaluating candidates, so you can bring on the right person with greater peace of mind and without losing time on tasks that aren't your specialty.

Need to hire staff and want to organise the process better?

Tell us what you need and we'll see how we can help you with your staff selection and interview process.